Content strategist or hotshot pen for hire? Chances are it’s probably a bit of both. One size never truly fits all. Every client and project is different, demanding a different blend of skills and a flexible approach from your freelance support. Below is an overview of the kind of services I can offer but it’s good to talk - get in touch to discuss your content projects and how I might be able to help.
Before a prospect engages with you, they want to understand who you are and, crucially, whether you sound like someone they can trust. By getting under the skin of your brand, I can help you articulate your proposition with clarity, consistency and confidence.
Brand narrative
Proposition and messaging
Tone of voice
Brand strategy
Content strategy
Communication: it sounds so simple but making it work can be a tricky business, marrying together messaging, audiences, channels and words into a coherent approach. I can help by understanding your aims, picking apart the pieces and bringing it all together, giving you the foundation for your content strategy and the blueprint for your communications plan.
Messaging audit
Audience / competitor analysis
Content planning
Copywriting
Clear, concise and jargon-free writing gives your message the best chance of reaching and engaging your target audience. From a starting point of just a few bullets, I can work with you to deliver the copy you need.
Thought leadership / technical articles
Blogs
Website / brochure copy
Whitepapers / reports
Social posts
Awards entries
Presentations
Emails / newsletters
Editing
Sometimes your words might just need a little polish. Other times they might need a lot (no offence, AI). By proofing, revising or rewriting the words you've already written, I can help ensure the final copy is accurate, individual and creates the professional impression you intended.
Press Releases
You might have a story to tell but you've only got seconds to be heard. And journalists have no time for fluff. Whether it’s a new business win, a new service or a new hire, being succinct - and accurate - is essential if you want to have a chance of getting your message across.